I spent yesterday afternoon reading about the latest controversy swirling around rapidly-failing digg.com, a mainstay of the social web. Digg founder and CEO, Kevin Rose, recently chose to follow in the footsteps of Goethe’s Faustus when he sold his company’s soul to advertising partners.
Are we realizing any real gains, or merely running in place?
As of 2010, we have much better internet infrastructure, but the World Wide Web has become so bloated with extraneous information and poor design that it chews it all up. ReadWriteWeb offers an insightful article on the matter of technological innovation. The mysterious “Guest Writer” describes, in quantitative terms, citing multiple data sources, that a faster internet speed hasn’t translated into any real gains for end-users, particularly in page load times.
Why not? Because of the vast preponderance of excessive CRUD that is loaded on web pages: links placed as much for SEO (search engine optimization) as elucidation, videos, related stories from the past, possibly related stories in the future, content-based advertising that is oddly prescient and so forth.
ReadWriteWeb uses the Official White House website in 1996 versus the current White House site as an example. Screen shots are included, and as always, make the point most eloquently.
Please be aware, this is no thinly veiled (nor blatantly obvious) partisan commentary. The trend is not associated with political party, nor with any Presidential Administration.
“We have the ability to deliver more content in the same amount of time as 1996, but we’re doing it very inefficiently. End users haven’t experienced any true acceleration in [page] load times”.
For more, see the full story via ReadWriteWeb: It’s Not About the Network Anymore.
Leo Laporte is a luminary of sorts, at least of the current Web 2.0 milieu. He is one of the few highly visible bloggers and pundits that actually earns a good living through his syndicated radio show, articles and podcasts. He certainly is in the top 2% of the sharing, blogging, streaming and advising social media elite.